Fab_o Sobr_n
Furniture catalogue and logo.The idea was to showcase the furniture while having cohesion with the logo style, and explore the most basic element of the furniture that Arco does, the legs of chairs and tables,while leaving the colour fill the empty negative space.This way the furniture stands out and the eye focuses on it.
Floating CGI elements.
Poster design exploration and typography.
Toronto Symphony Orchestra concept.The logo plays with the shapes of a baton and an orchestra pit,maintaining a refined yet refreshed look when compared to the current logo.Additionally, the imagery plays with the shapes that the identity is based on.
Affordable Housing East Toronto logo.A logo that means inclusiveness yet is appealing to thecorporative world of real state with a strong typographic construction.
Powdered juice branding and packaging concept.While trying to appeal to a diverse audience with a J made of particles,the identity tries to also target high end customers with the silver paper and the serif font.
CGI illustrations.
Fabio Sobrin
